Brand Identity System · 01
P S
Malaysia
SPEED. RELIABILITY. NATIONWIDE.
Color Palette · 02
POS RED
#E63946
CMYK 0·90·75·5
PATRIOT BLUE
#1D3557
CMYK 95·70·30·40
GOLD FOIL
#D4A544
CMYK 15·40·85·5
Display
BEBAS NEUE
Body
Inter — Light/Regular
Malaysia · 03
Kuala Lumpur Skyline — KLCC & Menara Kuala Lumpur
Brand Assets · 04
THE COMPLETE SYSTEM
A unified identity across every touchpoint — from parcels to people. Built for nationwide scale with uncompromising craft.
A · Packaging
04.01
COURIER BOXES & POLY MAILERS
Triple-wall corrugated · matte POS Red & Patriot Blue segments · gold foil geometric accents · three size grades
B · Mark
04.02
Primary Mark
C · Print
04.03
STATIONERY
Cards · Envelopes · Letterhead
D · Uniform
04.04
CORPORATE LANYARD
Woven strap · gold clip · matte ID
E · Apparel
04.05
POLO & CAP
Cotton piqué · embroidered mark
F · Identity
04.06
P S
Reverse · On Red
G · Packaging
04.07
PREMIUM POLY MAILER
Tamper-evident · self-seal · recycled LDPE
H · System
04.08
Usage Ratios
55% 35% 10%
Primary
Support
Accent
POS Red carries the heat of speed. Patriot Blue grounds trust. Gold foil is reserved for moments of craft — premium tier, awards, leadership.